Today, it is more important to have a work-life balance as well as social responsibility. Companies are offering more vacation time and onsite amenities as well as paid days off for community service activities.
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We often see a stark contrast between traditional work and online entrepreneurship. Let’s look at these differences and then briefly outline what it takes for you to be successful in today’s online environment. Let’s take a look at seven key things that successful entrepreneurs do in today’s digital age.
These skills are valuable if your company requires them. They are also useful if your goal is to start an online business.
1. Encourage Entrepreneurial-Based Training and Education
It is never too late to start your entrepreneurial journey. This requires a life-focused approach to learning as opposed to traditional, job-focused training or academics.
You can read books and attend workshops and training events. It is also a good idea to make connections with like-minded people who have similar goals. LinkedIn, the largest professional networking site in the world, is a great place to network.
2. Focus on problem-solving skills
Do you remember your first grade teacher asking you what profession you wanted when you grew-up? Children and their parents were accustomed to pushing for specific occupations. Lawyer, doctor, fireman, police officer or football player are all possible options. It makes more sense to identify the problems you are trying to solve in your life (e.g. You want to find a cure for cancer, build electric cars, and you need the skills necessary to achieve your goals.
It’s better to focus on the problems you want to solve as an entrepreneur. If you can identify the problems that your customers or your market face and then focus on creating solutions, you will be well on your way to success. If you are an employee, it is a great way for your employer to be more valuable than you were before. Instead of focusing on your job, think about the problems your employer faces and work with them to solve them.
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3. Tell your personal story
While personal stories of triumph, failure, and redemption – both authentic and not – dominate today’s infotainment radio waves, it is important to share these stories when you build your online relationships. These stories will increase your “know, love, and trust” with prospects and subscribers, improve your reputation, and help build your business credibility.
People want to establish a personal connection and the “About page” is often the second most popular page on a website. People want to learn more about the people behind the website, company, and products. Use the power of stories to build deeper relationships with prospects, customers, partners, and other business associates.
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4. Explore the Art of Social Media and Blogging
Even though the tools and methods used to communicate ideas in text form have changed, writing skills are not going out of fashion. Flexibility is key to information sharing in a variety of formats, including the 140-word tweet, niche-dedicated blog and other areas within the social media world. The business value of all that grammar school report and letter writing is undeniable.
Content marketing is gaining popularity as a powerful tool to reach people, draw an audience, tell your stories (see above), and ultimately achieve the outcome you desire (sign-ups, sales, connections, etc.). Social media and blogging are great ways to increase your reach and improve your bottom line.
5. Learn about “Real-Life Marketing”
Although marketing is a popular topic at all the top business schools it requires more than just book learning and the occasional case study to master. Understanding the basics of branding personal and business is essential. website with your company name, e-books and instructional videos, newsletters etc. ).
Join networking groups and attend live events. You will be able to meet “real life” business people who are willing to share their experiences and learn from others. You can also apply many of their strategies and tactics to you own business, even if it is in another industry.
6. Work-Life Integration or Work-Life Balance?
You are constantly bombarded with thoughts about work-life balance both at university and at work. This is difficult for a start-up-oriented entrepreneur because it’s often impossible to separate the “job” that is building a business and other aspects of your life. Once you have moved beyond solopreneurship, it is important to embrace work-life integration, using time management strategies and task delegation.
You can outsource social media marketing tasks, hire a virtual assistant and not micro-manage your business as it grows. Personally, I don’t believe in the “24/7 hustle” mentality that many successful gurus preach. I believe in the importance to have a balanced work-life balance.
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7. You can be a 24/7 network!
For those who do it well, online entrepreneurship is a great place to network. LinkedIn is a great place to find like-minded businesspeople who are either more successful than yourself or who are going through the same growing pains. You have the opportunity to share ideas and experience with a worldwide audience.
Entrepreneurship online requires passion, creativity, and the ability to think outside of the box. Learn from your mistakes and move forward towards your long-term goals.