Associate’s Degree Programs
Associate’s degrees in marketing are available, though generally, this degree level won’t do more than help you land an entry-level job, such as a marketing office assistant or media assistant. That said there are associate’s degree programs available both in traditional schools as well as online in such areas as Internet marketing, marketing and sales, and fashion marketing. However, most careers in marketing will require at least a bachelor’s degree to competitively enter the field.
Bachelor’s Degree Programs
Graduates who earn a bachelor degree in marketing typically come away with an understanding of the relationship between agencies and their customers as well as trends within the field itself. BA in marketing programs typically includes comprehensive classes about core marketing principles, business communication and the general business landscape.
As an example of a typical course load, Post University offers the following program of undergraduate courses for Bachelor of Science in Business with a concentration in Marketing:
Examples of Core Courses
- Managerial Communications: This course provides instruction in organization and construction of the written, technological, and oral communication used in modern business.
- Macroeconomics: Students will examine the fundamental analytical structure of a macro economy and become familiarized with the problems of employment, inflation, interest rates and business cycles.
- Principles of Marketing: This course examines the basic marketing principles practiced by modern organizations including product development, distribution, promotion and pricing.
- Principles of Management: Students will be introduced to the principles of management examining their application in public and private, profit and non-profit organizations.
- Principles of Finance: This course examines the role of finance in relation to other business operations and within the financial community.
- Principles of International Business: This course familiarizes students with the multidimensional macro-environment of international business and teaches them the tools necessary for the analysis and evaluation of diverse problems within that environment.
- Business to Business Marketing: This course will include an overview of raw materials suppliers, manufacturers and middlemen as well as the basics of industrial demand, marketing intelligence systems and analysis, product and service best practices.