Top 7 Essential Content Marketing Tools You Need in 2017

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1. Contentful

This content management development platform enables the web and mobile content developers to integrate and deliver unique content to any device or service that can connect to an API. This means you can focus in creating content instead of worrying about the delivery technology.

2. Almighty.Press

Almighty Force™ algorithm sorts through the clutter of all world news and web stories in real time. It identifies trending content within minutes of the content being published, so you’d be able to curate viral stories before they even go viral. It’s definitely an invaluable tool for content marketers who create stories around pre-viral content in order to ride the virality wave.

3. Monetate

Monetate is an intelligent personalization engine to make your content personalized to each visitor at any point of interaction. It provides automated recommendations of products based on clicked products or categories of interest. It also offers advanced A/B testing, multiple increment changes, and other targeting functionalities.

4. Olapic

Olapic aggregates and analyzes images submitted by users on various social media networks, including Twitter, Instagram, Pinterest, and Facebook. Next, it uses a sophisticated curation system that combines both machine algorithm and human editors. With this tool, you’d be able to identify which images are best suited for telling stories aimed at specific audiences.

5. SnapApp

It’s a simple drag-and-drop content marketing platform allowing users to create, publish, and manage interactive, such as infographics, quizzes, contests, and calculators. SnapApp also provides analytics to measure audience interactions with content, so you’d know which content works better. Some marketer users attest that the platform is fully customizable without requiring any assistance from the development team.

6. Sales Panda

Sales Panda is an automated inbound marketing tool providing these features among others: content editing, CMS, landing pages, engagement windows, forms and CTAs, and lead nurturing. The solutions are designed for B2B and B2C across multiple industries, including education, real estate, finance, IT, professional services, and others. It focuses on ensuring your content looks good and works well to attract high-quality traffic.

7. Webtrends

It’s a web analytics tool for measuring and optimizing digital campaigns. The features include analytic intelligence including customer intelligence and behavioral segmentation, targeting and scoring, and more. What does it optimize? Landing pages, contact forms, A/B testing, mobile and email optimization, and many others. You can choose the self-service, the full service, or the hybrid program.

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