The Truth About Marketing


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We’ll be looking at some tips that can help you during your marketing cause. So let’s start by discussing few tips that will work.

Setting Goals
Setting goals is important to an individual as it is also important to an organization. Setting goals makes you focus on what you want to achieve, you’re convinced about getting what you want, you believe it is right and that’s how goals work. If you don’t have a goal, you’re like a leaf being blown by the wind and it can take you in any direction, it’s like having no control over the activities you do but it’s the activities that are controlling you. So set goals for what you want to achieve and work towards it.

Another thing you should look at is in your marketing cause is when getting weaned, and you feel like quitting, one of the things that can keep you going is the goals you’ve set, because you know what you want, you will be willing to pay the price to get what you want.

Do Your Planning
The next thing to do after setting goals is to plan. You need to make plans on how to achieve your goals, I see some people start their day without planning and they feel cool with it, but that’s not actually a good way to start a day, even though you it happens sometimes you could achieve your goals without planning, it’s important you do it.

Having plans sometimes serves as a reminder, reminding you of the things you should do. If you set out to work you might start working and forget some important activities you need to do, that’s why it is important to plan your day and so also your marketing.

Equip Yourself
Like we’ve always seen, when soldiers are going to war they need to go with weapons, it also works like that in marketing too. In marketing you need to have the necessary tools when going for marketing. Tools you might need for your marketing may vary depending on the product you’re marketing; you could need a car, call cards, proposals, cover letters, flyers or a notepad. The main thing is getting everything you need that can enhance your marketing cause, that way you won’t be slacking on opportunities.

If you don’t equip yourself before going out for marketing, your customers won’t take you serious, that’s why you need to be prepared. Also bear in mind when going out for marketing that there are also other marketing executives out there that will likely approach your customers too, but what can stand you out is you being prepared, organized and well equipped then you can be rest assured of success.

Perform Marketing Activities
Doing activities is very important when you want to market a product, that’s where the results come from. Do you know that 20 percent of the activities you do actually results to 80 percent of sales result you make, so what you should look at is focusing first on important activities (activities that are more likely to bring results) and important customers, by giving them utmost priority during your marketing activities.

Persuade Your Customers
As a marketer you need to be able to persuade people to buy your product, that’s one of the core characteristics of a good market, being able to persuade people. If it’s a skill you don’t have, then you need to develop it. Generally in marketing it’s always better you do a soft sell as it tends to work better and it is aiming straight to the heart of your customers.

Do Follow Up On Your Customers
Another important thing to consider when marketing is doing follow up, it’s not all prospects that you market to that are going to buy your product as at the expected time, what you need to do is a follow up with them, you can do this by calling them or even visiting them. Always do a follow up when you’ve not achieved the desired result from your marketing activities.

This is an aspect where some marketers fail, after sealing a deal; they fail to deliver on their promises. One of the things your customers will look out for is the quality of product you’re offering, another thing they are going to look at is how fast you can deliver on your promise.

When you can keep to your promise by delivering to the customers what you’ve promised then your customers become loyal to you and they keep patronizing you.

Follow these marketing tips and it will help you in your marketing cause, achieving your desired result is doable.


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