The Top 5 Benefits Of Social Media Marketing

Date:

Share post:

1. Increased Brand Recognition. Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks.

2. Improved brand loyalty. According to a report published by Texas Tech University, brands who engage on social media channels enjoy higher loyalty from their customers. The report concludes “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.” Another study published by Convince&Convert found that 53% of Americans who follow brands in social are more loyal to those brands.

YOU MAY ALSO LIKE

3. More Opportunities to Convert. Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Even if your click-through rates are low, the sheer number of opportunities you have on social media is significant. And as I pointed out in my article, “The Four Elements of Any Action, And How To Use Them In Your Online Marketing Initiative,” “opportunity” is the first element of any action.

4. Higher conversion rates. Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.

Additionally, studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing, and a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof. As such, simply building your audience in social media can improve conversion rates on your existing traffic.

Gallery: A Startup’s Marketing Playbook From Twitter To ‘Ellen’

6 images
View gallery

5. Higher Brand Authority. Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users. Not to mention, if you can interact with major influencers on Twitter or other social networks, your visible authority and reach will skyrocket.

1,000FansLike
1,000FollowersFollow
1,000FollowersFollow
spot_img

Related articles

Business Management Tips to Aid Your Company’s Growth

Business Management Tips to Aid Your Company's Growth Business Management Tips: Business management is a complex concept that encompasses...

Here are 5 tips to recognize a meaningful business opportunity when you see one

You've discovered a remarkable market inefficiency It is no surprise that solving a meaningful problem leads to the best...

Five Tips to Recognize a Meaningful Business Opportunity when You See One

You have discovered a notable market inefficiency It's no surprise that the best ideas are generated when there is...

Here are 8 reasons business cards still matter.

Ease Of Giving Contact Details One reason business cards still matter in use is the ease with which they...

Are businesses still using business cards?

Are businesses still using business cards? Are you worried about your small Business Card? Customers trust businesses only after...

What’s the business?

What exactly is business? What exactly is business? It's a procedure that produces, sells and distributes products and...

Here’s How to Turn Your Recycling into a Profit (Guide for Businesses and Manufactures)

In the post-pandemic era, most businesses are looking for healthy cashflows and stability. Whether you’re the manager of...

10 TOP SHOPIFY COMPETITORS FOR BUSINESSES IN 2022

Shopify has a great reputation, and it’s easy to see why. It’s beginner-friendly, affordable, and fast. Plus, it’s...

7 PART-TIME BUSINESS TIPS TO MAKE MORE MONEY

Part-time business. Side hustle. Weekend job. Second gig. We're all familiar with stories about entrepreneurs who found success outside...

Instagram for Business: Everything you Need to Know

Your business can use Instagram to market your products and services. Here are some ways to get the...

Green Business Ideas for Eco-Minded Entrepreneurs

Are you looking to create a business while also protecting the environment? These green business ideas will help...

How to find a profitable market for information products

How can you create your information products and ensure they are bestsellers? Research is the first step. Research is...
error: Content is protected !!