1. Understand your buyer persona
The term “buyer persona” refers to a fictional representation of your ideal customers. It’s the first step to better understand your target audience, so you can tailor your products or services to cater to their personalities, needs, and wants. Start with what you know about your best customers for each product and vertical.
2. Understand your customers’ needs
Next, focus on their pain points and answer them comprehensively. The following step is conducting interviews and research to immerse yourself in your buyer persona’s world. And the final step is getting into the persona’s head so that you can see the world from their eyes and with their motivation. This way, you’d be able to understand how they think and the reasons why they buy or don’t buy from you.
3. Create interesting, engaging, and viral contents
Before you create any piece of content, answer these questions. What interesting and engaging topic should I write? Does this story have virality qualities? First, choose topics that matter, meaning the Internet users have shown recent interests in them or choose any evergreen topics within the vertical(s). Second, search for what has been trending recently with Google Trends or viral stories before they even get viral with Almighty.Press. By curating viral and pre-viral contents and with authentic ingenuity, you can create new content around them and ride the wave to virality.
4. Know how to growth hack
What is growth hacking? It’s a category of online marketing that combines the usage of various tools with creativity and knack for technology. It’s basically “hustling” with the assistance of online tools to test ideas and take advantage of various hidden opportunities. Growth Hacker TV is a good place to learn from various experts in this exciting specialization of marketing.
5. Analyze the result, lather, rinse, and repeat
According to Digital Marketing Institute, only 8 percent of marketers consider themselves successful in tracking the ROI of their content marketing activities.
Unless you measure and analyze the metrics of your content, you wouldn’t be able to gauge its success. The five metrics to track are: social shares, traffic, conversion rate, leads, and team performance. The most popular free tool is Google Analytics. However, if you prefer more in-depth paid tools, you can use SpyFu and Pathful.
Content marketing can be quite challenging to those who aren’t well equipped for today’s competition. With two million blog posts created every single day, marketers need more than a blank WordPress page. They need advanced tools that can take their contents to the next level and make them viral, so they can get discovered.